This project will undertake preliminary work to inform future grants and development of a personalised web-platform that supports pregnant women to optimise their dietary intakes. If a woman’s diet is compromised in pregnancy, evidence from the developmental origins of health and disease hypothesis indicates the foetus is programmed for a greater lifetime risk of chronic disease. Currently pregnant women are not routinely given advice on how to eat optimally as a way to give infants the best start to life. It is left to chance or the woman seeking information herself. This is a missed opportunity.